Oils are nothing new, they are not a passing fad, but an ancient and enduring harvest of nature's richness. Perfume oils are the basic concentrates from which all other products are fragranced. Je'A oils are 100% Pure, no alcohol or other filler. Better is a relative term, but 100% pure oils smell better and last longer than other more diluted products. There is no alcohol or other fillers to dry your skin. Most perfume products contain less than 30% perfume oil with the remaining 70% being alcohol. Alcohol evaporates quickly, causing the scent of your perfume to disappear quicker, thus requiring constant reapplication. 100% pure perfume oils have a much more powerful and pleasant fragrance, a quality that surpasses any diluted fragrant perfume, without having the presence of fillers. Your oils are allowed to evaporate at a much slower and natural pace. This in turn enables the fragrance to maintain its strength without consuming a room or dissipating prematurely. Oils have a powerful and stable fragrant emission that is not only long lasting, but seems to float around a person and through a room. It is common that the wearer will forget they are wearing the perfume oil until a sudden turn of their head, a wisp of their hair, or just someone passing by and drawing the fragrance past their nose. Your perfume oil will maintain its fragrant emissions for twelve and even twenty-four hours. You will awake from sleeping, with the smell of the pleasant and subtle fragrance of the perfume oil applied the night before.